Chimps of Fauna Sanctuary Smartphone Site

Chimps of Fauna Sanctuary Smartphone Site | Lexie WinslowThe Chimps of Fauna Sanctuary Smartphone Website

Acclimating to cutting-edge technology has been a major priority during my time at HMH, and to that end I’ve been able to test out some more experimental marketing tactics. In the case of The Chimps of Fauna Sanctuary, which I served as the marketing manager for, we placed a quick response (QR) code, a special bar code that smartphones can scan, on the book’s back cover. Readers and book browsers who scan the QR code with a smartphone are directed to a special smartphone-friendly website with videos, ebook download info, links to the author’s blog, and other resources. I can track the number of times the QR code is scanned, and in the two months since the book has published there has been at least one scan every day.

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