Final Jeopardy Viewing Kit

Final Jeopardy Viewing Kit | Lexie WinslowFinal Jeopardy Viewing Kit

Beyond the technical side of web marketing, I had the opportunity for fun and creative collaborations on unusual promotions. One of my favorite projects was for HMH’s nonfiction book profiling the supercomputer Watson’s creation,Final Jeopardy. I worked with the marketing team to create an event kit for viewing parties during the week that Watson competed on the game show Jeopardy! The kit includes trivia, a score card, cut-and-tape Alex Trebek-inspired mustaches and more. I oversaw the design of the kit, and distributed it via our social networks. The kit has been downloaded over 3000 times.

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