HMH Web Content Administrator Job Description

A fuller description of my role at HMH:

· Orchestrated exciting promotions, with highlights including 2500 Twitter followers extravaganza, Jeopardy!’s Watson Event viewing kit, and interview with Egyptian revolutionary Wael Ghonim

· Authored the Marketing blog http://hmhbooks.tumblr.com, with features including weekly giveaways, sneak peek excerpts, book recommendations, guest blog posts, staff surveys and more

· Wrote, scheduled and monitored content daily on Twitter, Facebook and weekly on over ten other social networks (Scribd.com, YouTube, Goodreads, Vimeo, TeacherTube, LibraryThing, HMH Discussion Forums, and more)

· Researched social media trends and tools

· Managed 200-page company website, including installation of total site redesign and Jahia CMS during summer 2011

· Formulated style guides and best practices documents for company web presence

· Coordinated and posted weekly content updates for website home page and eight other portals

· Designed and coded promotional websites for Marketing and Publicity use, often on tight deadlines

· Liaised with eight departments for web projects, social media promotions and digital catalogs

· Troubleshot errors and crashes for company website

· Oversaw large-scaled document storage

· Maintained the company’s public-facing Webmaster email account

· Assisted with digital partnerships, from external web designers to digital manuscript distributors

· Developed COPPA-compliant guidelines with Legal team for contests, now used company-wide

· Budgeted, planned and executed marketing campaigns for book releases: ads, promotional videos, postcards, downloadable materials, placement on consumer sites, and blog coverage

· Hired and mentored department interns, organizing company-wide informational interview schedule

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